UAE’s ADQ, Silal, which enhances agriculture and food safety in Abu Dhabi by diversifying and stimulating food production sources via technology, research and knowledge transfer initiatives for farmer, has just launched its blockchain powered platform to trace the lifecycle of food from farm to fork. As per the news announcement, using the new traceability service is as simple as scanning the QR code of a Silal Fresh product through the Silal App. This traces the journey of crops, assuring users that the data appearing on their screen is credible. This move is a milestone towards achieving food credibility, gaining customers' trust and loyalty. Enhancing food chain transparency is important for companies to ensure consumers of the quality of their products and to sustain efficient supply in the market, prevent foodborne illnesses, and detect the source of a problem in the event of an outbreak. Knowing the source of food is essential for good health and wellbeing, which dr...

  Majid Al Futtaim, which holds the Carrefour franchise for the Middle East, Asia and Africa, has announced the launch of UAE produced CarreFour fresh Laban, made from 100 percent pure fresh cow’s milk which is traceable on the IBM Blockchain platform. As per Mohamed Atif, International Product Specialist at Majid Al Futtaim stated on LinkedIn, “Carrefour Fresh Laban comes in 200 ml, 1L and 2L sizes, and is guaranteed to have no milk powder, no water added, and made fresh in the UAE. The product is certified to the Emirates Quality Mark certification, which assures you of the highest standards of quality. We have applied blockchain technology to our product, allowing you to scan the QR code and learn the full details of the product from farm to table. We believe in transparency, and want you to know exactly where your food comes from.” In 2020 Carrefour internationally announced the roll-out of blockchain technology, and applied it to Carrefour Quality Line salmon, the 25th p...

  A UAE restaurant is piloting Blockchain enabled halal food traceability with DNA verification with OneAgrix and its partner Blockchain OriginTrail, and Inexto. OneAgrix, Inexto, OriginTrail and their ecosystem partners are pioneering and comprehensive halal digitalization solution, tracing beef from the DNA to QR code. With just a smartphone, food consumers can now verify the origins of their food, trace it through the supply chain, verify the authenticity of the halal certificate, and confirm that the product is genuine. This end-to-end food traceability technology was showcased at a high-end restaurant in Dubai as a joint effort by OneAgrix, Inexto, OriginTrail, and their ecosystem partners for the launch of the traceability technology. Technology that enables buyers to trace the supply chain journey of the food is important to build consumer trust and ensure food safety by the retailers selling their products, also enabling fast product recall. OneAgrix and eight ecosys...

  Saudi based SABIC, petrochemicals manufacturer majority owned by Aramco, has launched a pilot project to investigate utilizing blockchain technology to support end to end traceability of circular feedstock. KSA based SABIC has partnered with Finboot, Plastic Energy, and Intraplás. SABIC has launched this pilot project to demonstrate the feasibility of using a blockchain-based, value-chain IT application. SABIC’s is the first project of its kind in the industry to trace the product from feedstock production to converter, going further than previous industry applications of blockchain in end-to-end tracing. The platform offers reduced costs, time and improved data integration for all value chain partners. Waleed Al-Shalfan, Vice President Polymers Technology & Innovation at SABIC, said: “At SABIC, we have a deep commitment to innovation and technology that can help us to deliver more sustainable solutions to our customers. Our vision to create a circular economy for plast...