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Egyptian clothing brand Concrete partners with NFT marketplace Plastiks for plastic recycling project

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  Barcelona-based Blockchain enabled NFT marketplace, Plastiks, has partnered with Egyptian clothing brand Concrete, as part of plastic removal initiatives in the country. Plastiks specializes in connecting plastic recovery projects with companies and individuals across the globe who sponsor such projects.  With its new partnership, Plastiks will facilitate the tokenization of plastic recovery projects sponsored by Concrete in Egypt. This facility, powered by blockchain technology, ensures complete transparency, monitoring, and traceability of such recovery operations. Concrete is committed to contributing to societal and environmental sustainability. As part of this commitment the company sponsors a number of plastic removal projects in order to advance the fight against plastic pollution.  By partnering with Plastiks, Concrete seeks to improve the lives of waste pickers by providing them with additional income and incentivizing them to recover more plastic from the envi...