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Samsung launches its new devices on UAE's e& universe metaverse

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  Samsung Gulf Electronics has hosted its Galaxy Unpacke event in UAE’s e& metaverse. The event will allow users to pre order their favourite Galaxy devices in the virtual space and take advantage of the exciting pre-order offers on the new devices as well as exciting pre-order offers Samsung is rolling out on the new devices across UAE and the wider GCC. These include free storage capacity upgrades, free Samsung Care+ support service, trade-in benefits, Samsung Rewards as well as free mobile accessories. At the Galaxy Unpacked event that took place in Korea for the first time, Samsung unveiled a slew of new devices that included the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9 Series and the Galaxy Watch6 Series. This was the first time Samsung took to the metaverse and partnered with a global technology group such as e& to host a unique activation. Commenting on the occasion, Khaled Elkhouly, Chief Consumer Officer, etisalat by e&, said: “At e&, we are committed