UAE investment firm specializing in digital assets and blockchain technology, MorningStar has invested 5 million to open its first interactive and immersive digital art gallery, called ‘37xDubai. The NFT digital art gallery is located in the Burj Daman Tower (DIFC area), 37xDubai will be at the heart of Dubai’s business and lifestyle center as it opens its doors in Q1 of 2023. As per the press release, the global NFT market is projected to reach 23.9% between 2022 and 2028. In the UAE, 23% of people own at least one NFT, ranking the region first compared to Europe (8%) and the U.S. (2.8%). MoMa, Sotheby’s, and other institutional players in the art scene have also opened NFT or Metaverse-related initiatives or shown interest in the space over the past years. 37xDubai aims to be a bridge across Art and Technology, thereby bringing a new concept to the market focused on web3 education, traditional art, digital art, entertainment, and community. Featured artists will be able to